JJ Vídeos

Institutional Videos: Stand Out with a Strong Presentation

Have you ever found yourself immersed in an institutional video while browsing TikTok, Instagram, YouTube, LinkedIn, or Facebook? In recent years, institutional and explanatory videos have gained prominence as strategic marketing tools, attracting businesses of all sizes and niches.

Animated institutional videos have a clear mission: to convey the purpose and values of a company in a creative and engaging way, connecting with its persona and increasing the chances of engagement and lead generation.

Create a Clear Identity for Your Brand and Win Over Your Audience

Here, storytelling is the key. The content should aim to directly reach your persona and target audience, fostering a sense of alignment between your brand’s ideals and theirs.

INSTITUTIONAL VIDEOS

Make the First Impression of Your Company Unforgettable

Did you know that 65% of people absorb information better when communicated visually?

And that 82% of companies report excellent ROI from video marketing? This makes investing in animated video production an undeniable strategy for visibility, engagement, and reach in the digital landscape.

Convey Your Purpose and Values Creatively with an Institutional Video!

Frequently Asked Questions

Institutional videos serve as marketing tools designed to promote a brand by highlighting its ideals, mission, and organisational culture, thereby adding value to its market presence.

This type of content also focuses on showcasing a company’s social, corporate, individual, and environmental responsibilities, using approaches that address three key groups: the community, employees, and customers. These videos invite viewers to become part of the brand’s journey:

  • Community: Highlight the company’s social activities, including support for culture, education, or sports initiatives, as well as its ESG practices and environmental impact.
  • Employees: Emphasise commitment to employee well-being, technical skills development, scholarships, career growth opportunities, and work-life balance.
  • Customers: While not heavily geared towards product sales, institutional videos should underline the quality of the company’s offerings, showcasing certifications, quality seals, and participation in industry events.

Unlike commercial videos, institutional videos focus less on direct selling, leaving that role to promotional content. JJ Vídeos also specialises in videos for products and services—don’t forget to check them out if interested!

If you’re planning to create an institutional video, hiring a specialised team is essential to ensure no detail is overlooked. However, here are some initial steps to guide you:

  1. Define Your Brand Identity and Engage Your Target Audience
    Consumers today seek purpose-driven brands—they want to know how companies position themselves on social issues and contribute to society beyond just selling.
    Establishing an authentic image and connecting with your audience are vital for standing out. Today’s market rewards brands with strong identities and purpose while dismissing those lacking personality.

  2. Make the First Impression Count
    Institutional animated videos can be used in various contexts, including sales pitches to potential partners, public-facing campaigns, or internal initiatives for employees.
    By using tailored, unique, and lightweight content that reflects your brand, these videos can serve as an entry point for new audiences to discover and connect with your company’s mission.

An institutional video must include the company’s visual identity, evoke positive emotions in the target audience, and showcase originality.

  • Visual Identity: Align the animation’s design with your brand’s colours, fonts, symbols, and overall style to ensure instant recognition.
  • Emotions: Emotional storytelling, impactful imagery, captivating phrases, and inspirational testimonials are crucial to drive audience engagement and decision-making.
  • Originality: Creativity is essential to distinguish your brand’s offerings from competitors. Techniques like motion graphics, humour, and animations are gaining traction for their ability to simplify complex messages.

The optimal duration for an animated institutional video is typically 1 to 2 minutes. This timeframe allows for effective storytelling, emotional engagement, and audience retention. In fact, 64% of viewers are more likely to purchase a product online after watching an institutional video.

 If you believe high-quality content needs to be strategically crafted to meet short-, medium-, and long-term goals, JJ Vídeos is here to help.

We are specialists in animated videos, offering solutions to businesses that:

  • Need to increase sales;
  • Want to explain complex processes;
  • Aim to boost social media engagement;
  • Seek to enhance brand understanding;
  • Want to improve internal communication or streamline onboarding;
  • Aim to enhance brand visibility and reach.

We’ve worked with clients across various industries and delivered animated videos worldwide, creating content that resonates across cultures and languages.

Don’t wait any longer—contact us now and request a quote!

TESTIMONIALS

Michelle

Tibox
"Working with JJ Vídeos was a pleasant surprise. The team quickly understood our needs and delivered the project with agility. And the best part, the video turned out amazing! Highly recommended!"

Sérgio

Inspecionar Cloud
"My name is Sérgio, Managing Partner at Inspecionar Cloud. We partnered with JJ Vídeos to create a demonstration video for our software. The team delivered on time, and the result exceeded our expectations. I appreciate their competence, agility, and professionalism."

Lud

Semear Fertilidade
"JJ Vídeos filled a gap for SEMEAR Fertilidade. We entrusted them with the challenging task of guiding patients on administering injections during treatment. We wanted to maintain precision without losing tenderness. Mission accomplished! The video is clear and was very well received, embodying the simplicity and warmth SEMEAR values."
"Working with JJ Vídeos was a pleasant surprise. The team quickly understood our needs and delivered the project with agility. And the best part, the video turned out amazing! Highly recommended!"

Michelle

Tibox
"My name is Sérgio, Managing Partner at Inspecionar Cloud. We partnered with JJ Vídeos to create a demonstration video for our software. The team delivered on time, and the result exceeded our expectations. I appreciate their competence, agility, and professionalism."

Sérgio

Inspecionar Cloud
"JJ Vídeos filled a gap for SEMEAR Fertilidade. We entrusted them with the challenging task of guiding patients on administering injections during treatment. We wanted to maintain precision without losing tenderness. Mission accomplished! The video is clear and was very well received, embodying the simplicity and warmth SEMEAR values."

Lud

Semear Fertilidade