Institutional Videos: Stand Out with a Strong Presentation

Institutional videos serve as marketing tools designed to promote a brand by highlighting its ideals, mission, and organisational culture, thereby adding value to its market presence.

This type of content also focuses on showcasing a company’s social, corporate, individual, and environmental responsibilities, using approaches that address three key groups: the community, employees, and customers. These videos invite viewers to become part of the brand’s journey:

• Community: Highlight the company’s social activities, including support for culture, education, or sports initiatives, as well as its ESG practices and environmental impact.
• Employees: Emphasise commitment to employee well-being, technical skills development, scholarships, career growth opportunities, and work-life balance.
• Customers: While not heavily geared towards product sales, institutional videos should underline the quality of the company’s offerings, showcasing certifications, quality seals, and participation in industry events.

Unlike commercial videos, institutional videos focus less on direct selling, leaving that role to promotional content. JJ Vídeos also specialises in videos for products and services—don’t forget to check them out if interested!

If you’re planning to create an institutional video, hiring a specialised team is essential to ensure no detail is overlooked. However, here are some initial steps to guide you:

1. Define Your Brand Identity and Engage Your Target Audience
   Consumers today seek purpose-driven brands—they want to know how companies position themselves on social issues and contribute to society beyond just selling.
   Establishing an authentic image and connecting with your audience are vital for standing out. Today’s market rewards brands with strong identities and purpose while dismissing those lacking personality.
   
   
2. Make the First Impression Count
   Institutional animated videos can be used in various contexts, including sales pitches to potential partners, public-facing campaigns, or internal initiatives for employees.
   By using tailored, unique, and lightweight content that reflects your brand, these videos can serve as an entry point for new audiences to discover and connect with your company’s mission.

An institutional video must include the company’s visual identity, evoke positive emotions in the target audience, and showcase originality.

• Visual Identity: Align the animation’s design with your brand’s colours, fonts, symbols, and overall style to ensure instant recognition.
• Emotions: Emotional storytelling, impactful imagery, captivating phrases, and inspirational testimonials are crucial to drive audience engagement and decision-making.
• Originality: Creativity is essential to distinguish your brand’s offerings from competitors. Techniques like motion graphics, humour, and animations are gaining traction for their ability to simplify complex messages.

The optimal duration for an animated institutional video is typically 1 to 2 minutes. This timeframe allows for effective storytelling, emotional engagement, and audience retention. In fact, 64% of viewers are more likely to purchase a product online after watching an institutional video.

 If you believe high-quality content needs to be strategically crafted to meet short-, medium-, and long-term goals, JJ Vídeos is here to help.

We are specialists in animated videos, offering solutions to businesses that:

• Need to increase sales;
• Want to explain complex processes;
• Aim to boost social media engagement;
• Seek to enhance brand understanding;
• Want to improve internal communication or streamline onboarding;
• Aim to enhance brand visibility and reach.

We’ve worked with clients across various industries and delivered animated videos worldwide, creating content that resonates across cultures and languages.

Don’t wait any longer—contact us now and request a quote!